For the online launch of our 20.1 exclusive items, we have collaborated with photographer James Tolich and stylist Sarah Starkey, resulting in a special editorial reflecting the true spirit of 20.1 LE BLED.
Both the editorial and new exclusive items continue to translate the narrative of the collection; Creative Director Lyna Ty’s personal journey to her partner’s hometown — his ‘bled’ — Ksar Hellal, Tunisia. Together with Tolich, Ty recreates a setting which beckons us to look inward. To contemplate on a memory of sharing meals with friends and family – cultivating an appreciation of the small moments in life.
The special release items renew various key elements from the main collection. The Oversized Blazer now features the ‘Le Bled’ Script seasonal print, handwritten by Lyna’s Tunisian father-in-law in Arabic. Ty’s personal 35mm film photographs from her journey, digitally printed on a new version of the Patch Pocket Jacket, and also on exclusive accessories such as tote bags and bandana. Finally, our hand-braided cord keychain comes with a Tunisian-made Camel Keyring coated in brass, acting as a special keepsake for the 20.1 collection.